Lead generation is an important aspect in the process of growing your business. New leads or prospective clients are like gas that keeps your business moving. Without any leads to follow and convert, you may find yourself slowly edging out of business once you exhaust your current crop of customers.
The process of attracting more leads to your business shouldn’t be complicated at all if you know how to find your potential clients. With regards to lead attraction, many people are usually faced with two main challenges.
Most of them are unable to find the right leads for their business. Not just every lead will turn into a customer hence it is imperative that you concentrate your energies on getting highly qualified leads since they are the ones who can be easily converted and drive the business forward.
The second challenge is the inability to generate enough leads to sustain and grow the business. But all these challenges can be put behind if you learn the tips and tricks of getting highly qualified leads who will spur your business to the next level. Presented here are some of the methods you can use to achieve this:
Many business owners produce volumes of content but this content does their businesses no good since it is never accessed by the potential clients. Promoting your content is important in lead generation because it is the only way you will be able to spread the word about the products and services you offer in your WordPress website. It is possible that you may have the best content in the internet but if you can’t display it before the right eyeballs and make the people take action on it, then the content won’t be of much help in the growth of your business.
There are various ways you can use to promote your content based on the products and services you are offering and your target audience. You can use infographics, blog posts, podcasts, videos etc. Simply ensure that you use the correct channels that will deliver the content to your prospective audience.
Use Pop-Ups on Your Website
There is always a dilemma when it comes to the use of pop ups in WordPress websites. Some websites owners don’t like them hence they think that every others user who visits their sites will hate them too. They thus end up not utilizing them based on their feelings yet pop ups have been proven to work like magic in websites. With pop ups, you will be collecting qualified leads that would have otherwise left your website.
There is quite a number of WordPress pop up plugins with OptinMonster leading the pack. This is a commercial plugin with excellent lead generation features to help you make the process of generating leads from your website as simple as possible. It not only presents you with different opt in forms but you can integrate it with all the major email marketing service providers. In addition to this, it comes with beautiful designs which have been tested and proven to give higher conversion rates. OptinMonster should be your first choice plugin if you are interested in collecting leads in a hassle free manner.
Use Twitter to Your Advantage
Twitter is a social site but when used in the right manner, it can be a source of endless leads to your business. Twitter has various options for promoting content. Other than tweeting, you can use Twitter Card and Twitter Ads to target the right prospects who would be interested in your products and services.
Twitter is also a great platform for interacting directly with your prospective clients. The best way to approach this is to be helpful and offer useful information the moment you get the attention of your prospects. You should avoid the temptation to self promote but always be keen in helping people find solutions to their problems.
Consider Using Facebook Ads
Many people have the opinion that for you to advertise and be successful at getting leads from Facebook, then you must have a good budget. This is not true at all since Facebook Ads can inexpensive and very effective if done in the right manner. The important thing to remember when using Facebook is to test the results when driving traffic to a Facebook Page or to a specific post in your website. Once you do this, only concentrate your efforts on where you are getting the best results for your ad spend.
Also remember to take advantage of some great features Facebook advertising has like re-targeting to enhance your chances of getting the attention of your potential clients.
If you are a professional, then this is one of the best platforms to grow your professional network. Suppose you have a WordPress business that targets a particular profession, then it is highly likely that there are LinkedIn groups for that particular profession. In such a case, all you have to do is to become a member of such groups and share with the group useful and quality information. You can also connect with the other members and promote their products and services as well so that you are viewed as a selfless member who is willing to support other people to become successful too.
You can network in groups, in person or virtually to attract more leads to your business. Networking presents you with an opportunity to talk about yourself and the products and services you have to offer. However, when you have a chance to network, avoid talking about yourself and business alone. Use it as a chance to demonstrate how your products or services helped a client to solve a pressing problem they had. Alternatively, you can take the chance to talk about a case study or simply explain to the people how you are at a better position to offer them with the solutions which they have been looking for.
Have the Right Web Design
Your WordPress website is the first place visitors will land at and it is at this place where they will decide whether or not to do business with you. It is therefore imperative that you don’t scare potential leads by having a poor website. All aspects of the site should be impeccable. Some of the factors to consider here include the visual appearance of the website, the speed, intuitive navigation, mobile friendliness, niche related features, interactivity as well as the quality of the content.
Hire SEO Expert
Search engine optimization is important in enhancing the discoverability of your website whenever relevant searches are made. With proper SEO, your website will gain higher search engine rankings leading to a surge of traffic to your WordPress website. The good thing about this type of traffic is that it’s free and highly targeted hence you will attract qualified leads which will in turn help you grow your business. It pays to hire a competent SEO expert to optimize your website to enable you take maximum advantage of the free organic traffic from the search engines.