The importance of creating an email list cannot be overlooked in the current online landscapes. There are no guarantees that your site visitors will keep on coming back to your website and the only way to let know about new stuff in your site is to collect their email address and send them email notifications or the various promotions you may be having.
A number of solutions exist on how to collect email address but when dealing with WordPress, OptinMonster is a great plugin that makes the whole process of email collection to be fast, efficient and reliable.
What is OptinMonster?
This is a lead-generation WordPress plugin that facilitates the creation of highly effective opt in forms on websites. It has a great set of features that gives you total control when building any type of list in the internet. These are the features that when used in the right way will lead to an increase in the total number of your email subscribers. They include but not limited to the following:
Beautiful Optin Forms – OptinMonster has visually appealing and user friendly forms ready for use for collecting emails of subscribers on your website. The visual appeal is great for the purposes of increasing the optin rates.
Different Types Of Optins – the plugin presents you with a number of ways of collecting email addresses. For instance, it has floating bars, light box popups, sidebar slide-ins etc. All of these features can be used in various pages to maximize the chances of getting opt ins from the site visitors.
A/B Split Testing – Split testing is essential in finding out the forms that are bringing in maximum results. OptinMonster has A/B split testing capabilities to allow you test the effectiveness of different forms so that you can choose only the ones that give you high rates of opt ins.
Page Leven Targeting – With page level targeting, you can display customized forms depending on the particular page that the user is currently viewing. This is powerful in targeting your users so that you email to them highly customized content for higher conversions.
Exit Intent Technology – With exit intent technology, you can detect the user’s behavior and present them with targeted campaigns when they are just about to navigate away from the site. This alone can increase the number of subscribers since it allows you to capture email addresses that would have otherwise never been collected.
Analytics and Reports – allows you to have an in depth analysis of the performance of your various forms and take appropriate action on how to optimize them for better performance.
How to Use OptinMonster to Build Your List
Being a commercial plugin, you will have to purchase OptinMonster from the official website. After the purchase, you will have access to your OptinMonster account where you will get all the files you need to download and install in your WordPress website to start making the stunning opt in forms.
The plugin is quite intuitive and very easy to use. It also supports several email service providers including Aweber, Mail Chimp, Mad Mimi, Campaign Monitor, Constant Contact amongst others.