The technology in the web design and development industry is moving at a fast pace and the best way to take maximum advantage of it is to stay informed at all times. For instance, the current trend is the design of responsive and mobile friendly site. As a matter of fact, it is rather a necessity and not a convenience to have a mobile friendly website. The following are some of the benefits you will have when your website is mobile friendly:
Better User Experience
Mobile friendly websites offer better user experience compared to their static and non responsive counterparts. To begin with, such websites maintain the whole structure of the content without breaking the flow or distorting the content in any manner. The links will also be rendered in the proper manner hence no need to worry about broken links when visitors access the site via mobile devices. In addition to these, mobile friendly websites load very fast and this is attractive in keeping the modern day browser on your site. If the site takes too long to load, the user is likely to get distracted and navigate to faster loading sites leading to higher bounce back rates for your website.
Search Engine Friendly
Amongst the factors considered by Google and other search engines in ranking websites is the user experience of the particular site. A website with good user experience will rank higher than the ones offering horrible experiences. Mobile friendly sites offer superior user experience and will also render across multiple browsers and different mobile devices. All these are recipes for getting good search engine rankings where free and targeted organic traffic in available in plenty.
Ease of Access and Portability
With a mobile friendly website, all you need is a mobile device and internet connection. This implies that the site can be accessed from anywhere and at any time. The ease of access and portability is admirable since people find it easy to access your website thus increasing their chances of using your products or services. You will miss out on this if your site is not mobile friendly.
More Business to Your Website
The number of people accessing the internet with mobile devices is extremely high and is expected to continue rising since the majority finds it convenient to have accessibility on the go. When you have a mobile friendly website, you make it easy for mobile users to access the website. You are thus likely to see a spike in the number of visitors to your site and this will definitely bring you more business either through direct purchases or when you can collect leads and do email marketing to the subscribers.
Be Ahead of Your Competitors
Even with the major advantages, so many businesses still have static websites that won’t show across multiple browsers and on mobile devices. If you have a mobile friendly website therefore, you will automatically be ahead of the competition and benefit from the increase in traffic before the rest jump the train.