A great way of getting free and targeted traffic to your website is by properly optimizing your website for the search engines. When you use WordPress, the process of search engine optimization becomes relatively simple as compared to when you use the other content management systems.
The reason to this is due to the fact that WordPress is essentially a SEO friendly platform and this is why WordPress websites perform really well in the search engines. But what are the unique features that make this site such a darling to the search engines?
It Is the Best Content Management System in the World
No other web design platform handles content in the manner that WordPress does. Its ability to facilitate the creation, publishing, organizing and display of content makes it the platform of choice for those looking forward to having lots of content in their websites. Search engines also love fat websites with lots of quality content and this is one of the reasons why WordPress websites have good performance on the search engines.
The code that powers the entire WordPress platform is simple, clean, and easy to read and understand. This is a major boost as far as search engine optimization is concerned because the bots find it easy to read and understand the context of the underlying content. The result of such a clean code is nothing but good rankings on the search engines.
In order to have better search engine rankings, it is important to have coherence between the URLs and the content of the web page. The benefit of having the links structured in this manner is so that the reader can know what to expect when they click the particular links. If there is relevance between the links and the page’s content, the search engine bots will reward with higher rankings.
WordPress makes it easy to have such customized links. For instance, if you have a page talking about hotels in your website, instead of having a generic link such as http://www.mysite.com/adfa873w2s, you can use the custom link feature built in WordPress to have a link that reads http://www.mysite/hotels. In the eyes of the search engines, the latter will attract better rankings as compared to the former.
The Structure of WordPress Is SEO Friendly
You can categorize content into various categories and subcategories when you use WordPress. This won’t just enhance the navigability of the website but also improve on the user experience because users will find the particular content they are looking for quite easily. But such an organization is also favorable for the search engines because the bots will find it easy to index the content and rank the pages accordingly.
WordPress Has Inbuilt RSS Feed
WordPress blogs come with their own RSS feeds. Whenever there is a new post or content published in the website, the feed is submitted to several other feed directories in the internet, alerting the search bots about the new content. The bots will then come and index the pages and award appropriate rankings. In the absence of the RSS feed, one would have to submit manually. This is not only a boring and a tedious job but also time-consuming with no guarantee of successful submission to all the feed directories.